Direct Mail Campaigns
Physical mail campaigns to verified buyers in your area — postcards and event announcements delivered to doorsteps. 90%+ open rate.
The Challenge
Digital Fatigue Is Real
Your audience is drowning in emails, ads, and notifications. A postcard on the kitchen counter gets noticed.
Digital-Only Marketing
- Digital ads get lost in crowded inboxes and social feeds — average email open rate is 21%
- You can't reach potential attendees who aren't on your email list or following your accounts
- Designing, printing, and mailing postcards manually is expensive and time-consuming
- No way to target physical mail to people who actually attend events like yours
EveryEvent Copenhagen Direct Mail
- Physical mail has 90%+ open rate — postcards get seen, not scrolled past
- Target verified ticket buyers near your venue who attend events like yours
- AI auto-generates your postcard design from your event details — no designer needed
- Address verification, printing, and USPS delivery handled end-to-end by BrightStar
How It Works
From Event to Doorstep in 4 Steps
AI designs your postcard. We print, address-verify, and mail. You track delivery.
Select Your Event
Choose the event you want to promote. BrightStar pulls your event title, description, images, date, venue, and ticket info automatically.
AI Generates Your Postcard
Our AI designs a print-ready postcard using your event details. Includes a personalized QR code for instant ticket purchase. Review and approve — or edit before printing.
Target Your Audience
Select a radius around your venue. BrightStar matches verified buyers who've attended similar events nearby. Every address is verified before printing.
Print & Deliver
Your postcards are printed on premium stock and mailed via USPS. Delivery tracking shows you when each piece is in transit, delivered, or returned. 5–10 business day delivery.
What It Looks Like
From Your Dashboard to Their Doorstep
AI designs a print-ready postcard from your event details. Here's an example.
BrightStar Events Presents
Krishna Das
An Evening of Kirtan & Devotion
Mail Products
What You Can Send
Four print formats, all AI-designed from your event details. Volume discounts at 100+, 500+, and 1,000+.
4×6 Postcard
Standard event postcard — perfect for local promotion. Full-color front and back with QR code.
- Full-color both sides
- QR code for instant tickets
- Premium card stock
- USPS First Class
6×9 Postcard
Larger format for maximum visual impact. More room for event details and imagery.
- Oversized format
- Full-color both sides
- QR code included
- USPS First Class
Letter (8.5×11)
Full-page letter in envelope — ideal for premium events, retreats, and personal invitations.
- Full-page design
- Windowed envelope
- Premium paper
- Personalized content
Bi-fold Self Mailer
Folded mailer with interior panels — tell a richer story with more space for event details.
- 4 panels of content
- No envelope needed
- Premium finish
- QR code included
Built-In Intelligence
Not Just Mail — Smart Mail
Every piece includes QR tracking, verified addresses, and AI-generated design.
Skip the Line QR Code
Each postcard includes a unique QR code. Recipients scan to view event details and purchase tickets instantly — no typing URLs.
AI-Generated Design
Your event images, title, date, venue, and ticket info are automatically composed into a print-ready design. No graphic designer required.
Address Verification
Every recipient address is verified through USPS before printing. No wasted postcards sent to invalid addresses.
Eco-Friendly Options
FSC-certified paper and soy-based inks available. Print responsibly for the conscious community.
Interactive Preview
See a Campaign in Action
Walk through designing, targeting, and tracking a direct mail campaign.
AI-Generated Postcard
Design auto-generated from your event details. Edit or approve.
Who Benefits
Built for Every Event Type
Physical mail works especially well for local, community-driven events.
Retreats & Festivals
Mail postcards to wellness seekers within 100 miles of your retreat center. A tangible invitation they can pin on their fridge.
Concerts & Kirtan
Reach kirtan and sacred music fans near your venue. Physical mail stands out when every other concert promotes digitally.
Workshops & Trainings
Send premium invitations for teacher trainings and certification programs. The letter format adds gravitas.
Community Gatherings
Promote cacao ceremonies, ecstatic dance, and community events to verified attendees in your neighborhood.
Conferences
Mail bi-fold self-mailers with full agendas and speaker lineups for professional and spiritual conferences.
Venue Events
Studios and venues can mail postcards for their upcoming season — multiple events on one card with QR codes for each.
“We sent 800 postcards for our annual breathwork retreat and sold 47 tickets directly from QR code scans. The AI designed the postcard in seconds — we just approved and mailed. $712 spend, $2,350 revenue. Nothing else in our marketing mix has that kind of return for local events.”
— Mateo Rivera, Sacred Breath Collective
Pricing
Amplify Plan — Unlock Physical Mail
Direct Mail Campaigns are exclusive to the Amplify plan. Postcard and letter costs are per-piece on top of the per-ticket fee.
Seva
Free forever — seriously.
$0 platform fee · Stripe fees only
- Unlimited events
- Ticket Scanner app
- Basic ticketing & checkout
- Ticket sharing
Elevate
Half the cost of Eventbrite. 2x the features.
per ticket (+ Stripe fees)
- Everything in Seva, plus:
- Affiliate Engine (auto links)
- Upsells & Add-ons (5 touchpoints)
- Smart dynamic pricing
- Recovery automation
Amplify
AI marketing + physical & digital channels
per ticket (+ Stripe fees)
- Everything in Elevate, plus:
- Direct Mail Campaigns
- AI postcard design + QR codes
- Outbound email marketing
- SMS & WhatsApp messaging
- AI Meta Ads campaigns
- 350K+ verified buyer network
Postcard and letter costs are per-piece on top of the per-ticket fee. Compare all plans →
Got Questions?
Frequently Asked Questions
Everything you need to know about Direct Mail Campaigns
More Tools
Explore More Features
Direct mail pairs perfectly with digital marketing for maximum reach.
Outbound Email Marketing
AI-powered email campaigns to verified buyers. The digital companion to your physical mail.
Learn moreMeta Retargeting
AI-powered Facebook and Instagram ads that retarget verified buyers who engage with your events.
Learn moreVerified Buyer Network
The 350K+ audience behind your email, direct mail, and Meta campaigns.
Learn moreSMS & WhatsApp
Automated text message reminders and marketing to your ticket buyers.
Learn moreUpsells & Add-ons
Offer VIP upgrades at checkout and promote your events across 5 post-purchase touchpoints.
Learn moreAnalytics & Reporting
Track direct mail campaign performance alongside your digital channels.
Learn morePut Your Event on Their Doorstep
AI-designed postcards, verified addresses, QR tracking, and USPS delivery — all from your BrightStar dashboard.